MustWild

Kauai, Hawaii — Est. for the Wild

Live wild.
Wear wild.

Lifestyle apparel and accessories built for Hawaiian beach culture and the wild outdoors. A portion of every sale fuels beach reclamation and marine wildlife.

Shop the collection Explore adventures

The Shop

The collection

Field Guide

Tips & locations for the wild

Hand-picked spots from local Kauai personalities. Surf, hike, hunt, dive — go where the wild still lives.

Hanalei Bay, Kauai

Surf

Hanalei Bay, Kauai

Long, mellow rights for cruisers and longboarders. Best swells: Nov–Mar at dawn.

Local tip — Park at the pier and paddle out from the river mouth on incoming tide.

Kalalau Trail, Na Pali

Hike

Kalalau Trail, Na Pali

Eleven miles of emerald cliffs, hanging valleys, and unreal Pacific views.

Local tip — Permit required past Hanakapi'ai. Start before sunrise — bring electrolytes.

Koke'e Highlands

Hunt

Koke'e Highlands

Public hunting for boar and goat across high-elevation forest reserves.

Local tip — DLNR tag required. Glass the ridgelines at first light, then drop into the gullies.

Sea turtle in clear Hawaiian water

Give Back

5% of every sale
goes to the ocean.

We partner with Hawaiian non-profits focused on marine wildlife rescue, coral reef restoration, and volunteer-led beach reclamation. Every order, sticker, and tee fuels the work.

  • Marine Wildlife Rescue$12,400+
  • Coral Reef Restoration$8,200+
  • Beach Reclamation Volunteers$6,800+

About MustWild

Built on Kauai.
Made for the wild.

MustWild is a Hawaiian-rooted lifestyle brand for those who embrace their inner wild spirit. We showcase the wild side of Hawaii — its surf, its trails, its hunts — and the local personalities who live it every day.

Every product is built from sustainable materials and a portion of every sale is donated to marine wildlife protection and beach reclamation. Adventure shouldn't cost the planet.

Ocean First

Reef-safe materials and packaging. We answer to the tide.

Wild Spirit

Made for hikers, hunters, surfers, divers — anyone who answers the call.

Sustainable Goods

Organic cotton, bamboo, merino wool. Mineral cosmetics. Never animal tested.

Questions

Frequently asked

Apparel is designed on Kauai and produced with small-batch ethical manufacturers using organic cotton, bamboo, and merino wool. Accessories are hand-finished locally where possible.
We use GOTS-certified organic cotton, FSC-certified bamboo viscose, RWS merino wool, and recycled polyester for performance pieces. Cosmetic products (coming soon) use only mineral-based, reef-safe ingredients and are never animal tested.
A minimum of 5% of every order is donated to marine wildlife rescue, coral reef restoration, and beach reclamation efforts across the Hawaiian islands.
Yes. We ship across the United States and to most international destinations. Carbon-neutral shipping is standard on every order.
Unworn items can be returned within 30 days for a full refund. Stickers and final-sale items are non-returnable.
Cosmetics and surf-care products are in formulation now. Join the contact list at the bottom of the page for early access.

Get In Touch

Drop a line.
We'll write back.

Wholesale, collabs, conservation partnerships, or just want to share your favorite wild spot? We'd love to hear from you.